Meet
The Camaraderie Group
Our leadership team brings decades of experience and innovation to the cannabis industry. We
are passionate about breaking down barriers to success and helping cannabis operators
thrive. Meet the dedicated professionals driving Camaraderie Group’s mission.
Holden Farahani
CEO/Founder
Holden Farahani is an accomplished entrepreneur with over 30 years of experience in the foodservice, franchise, and cannabis industries. In the early 1990s, he launched the first Subway location inside Hershey Park Amusement Park, pioneering a model that expanded Subway’s presence into military bases, hospitals, airports, and other high-traffic venues worldwide. Recognized as Subway’s top developer during its rapid global growth, Holden oversaw 220 locations and co-created operational procedures, training over 10,000 franchisees to manage multi-unit operations. He also introduced partnerships, such as the Subway-Auntie Anne’s collaboration in Walmart stores, further broadening the brand’s reach.
In 2017, Holden transitioned into the cannabis industry, co-founding Summit and Sirona Cannabis to focus on wellness and recreational products. As CEO, he established a research facility for testing and developing new products. In 2020, he co-founded Camaraderie Group, where his vision of fostering collaboration and innovation drives the company’s mission to help cannabis operators grow and thrive in an evolving market.
Tim Goodman
COO/Co-Founder
Timothy Goodman is a seasoned executive with deep expertise in leaf processing, honed over 16 years in Oriental Tobacco. Starting as a trainee in Izmir, Turkey, he rose to become Director of Operations at Oz-Ege Tutun A.S., where he led a team of 92 and expanded operations into emerging markets. His experience in agriculture, production, and operational efficiency provided a strong foundation for future ventures across industries. In 2009, Timothy transitioned to the international tourism sector, establishing Turkey’s largest network of kiteboarding schools and distributing North Kiteboarding and Ion water sports brands.
In 2017, Tim co-founded Summit and Sirona Cannabis, managing a 25,000-square-foot cultivation facility in Denver that produced cannabis products for both medical and recreational markets. Drawing from his agricultural background, he tackled cannabis production challenges firsthand, even co-designing the hanger innovation that saved his business $30,000 annually. Now, as co-founder of Camaraderie Group, Tim applies his expertise across industries to help cannabis operators optimize workflows and achieve long-term success through practical, hands-on solutions.
Daniel Craveiro de Sá
Director of Research and Development
Daniel Craveiro de Sá, with a degree in Ecology and Evolutionary Biology from the University of Colorado at Boulder, has spent over a decade combining academic expertise with hands-on experience in the cannabis industry. His studies in plant biology, physiology, anatomy, and soil sciences laid the foundation for his success across sectors including cultivation, facility design, and research & development.
Since entering the cannabis space in 2009, Daniel has managed and expanded over 250,000 square feet of production and retail facilities across the U.S., from California to Michigan. He co-created DAGDA®, an automated irrigation and fertilization system, in collaboration with Dr. Jose Palacios, PhD, Professor of Aerospace Engineering at Penn State, transforming cannabis cultivation practices. Daniel also partnered with Owens Corning, a Fortune 500 company, to launch VidaWool®, a specialized mineral wool growing medium. His expertise in equipment testing and product validation ensures companies operate at peak efficiency. Fluent in Portuguese and proficient in Spanish, Daniel now leads Camaraderie Group’s R&D efforts, driving innovation and advancing cannabis production technology.
Adam Dodson
Director of Operations
Adam Dodson began his professional journey in the restaurant industry during high school, cultivating a passion for its dynamic, fast-paced nature. After culinary school and a move to Colorado, a chance encounter in 2010 with a dispensary owner led him into the cannabis industry. Starting in retail, Adam expanded his expertise into manufacturing, managing a large greenhouse in Northern California.
In 2018, Adam transitioned into the hemp industry before being recruited as Purchasing Director for a chain of dispensaries in Colorado. His deep industry knowledge, relationship-building skills, and collaborative nature made him an invaluable asset. After two years in retail, Adam joined Summit as Director of Operations, where his leadership and extensive understanding of cannabis production continue to drive the company’s growth and success.
Marc Spear
Chief Financial Officer
As CFO, Marc brings over 25 years of experience in entrepreneurship and executive leadership, with a focus on strategy, business optimization, and financial discipline. He has founded and successfully exited direct-to-consumer e-commerce nutraceutical brands and spent the past decade consulting in the cannabis industry, helping companies scale from inception to sale. Marc is a hands-on problem solver with a proven ability to streamline operations, optimize resources, and improve performance across industries.
Marc’s expertise in data and analytics, combined with his background in economics, allows him to transform complex data into actionable insights that drive informed decisions. He excels at engaging with stakeholders at all levels, uncovering hidden challenges, and aligning teams to solve operational pain points. Marc holds a Master’s in Economics from Stanford and a Bachelor’s from Johns Hopkins, with further recognition as a PhD candidate at Stanford, highlighting his deep analytical skills and mastery of data.
A Team of Innovators and
Collaborators
At Camaraderie Group, we believe that true success comes from working together.
Our team is committed to providing the expertise, tools, and support you need to
overcome operational challenges and thrive in the ever-evolving cannabis industry.
Ready to meet us? Contact Us to learn how we can help your business grow.